This program helps fresh graduates and career shifters build strong, practical digital marketing skills and launch their marketing careers.
Through hands-on projects, learners practice social media marketing, content creation, performance ads, email marketing, and basic marketing analytics using real tools and case studies.
Learnings
Understand core marketing concepts such as target audience, positioning, and customer journey in a digital context.
Create a basic digital marketing strategy and content plan for different business objectives and industries.
Manage and grow social media pages using content calendars, engagement tactics, and simple community management practices.
Run basic Meta and Google Ads campaigns, including setting objectives, choosing audiences, and reading key metrics like reach, CTR, and conversions.
Use simple analytics tools to measure campaign performance and turn data into actionable recommendations.
Build a small marketing portfolio including sample campaigns, content pieces, and reports to support job applications.
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